Often private companies phone up bus operators to request their business, product or campaign to be advertised in wrappers covering the sides and rear of the bus. These used to be referred to as "all-over advertisements", however ever since the introduction of the 100% red rule on London's buses in 2010, stripping buses of their operator skirts, advert wrappers are only allowed to cover the aforementioned sections of the buses and are prohibited from covering fleet and registration codes, and operator logos.
London buses have seen a variety of humorous adverts, attractive designs and thought-provoking campaigns. We have created a slideshow to show you our favourites. If you want your photo on here, please
email us with the photo attached.
Samsung Galaxy S III
The official phone for the 2012 London Olympic Games, the Samsung Galaxy S III was advertised on many buses as the phone was released that summer.
Vodafone FreeBees
Common in 2012 were the Vodafone FreeBees, making many appearances on our TVs and then on our streets, their adverts wrapped around buses of large quantities.
Poppy Buses
Since November 2012, a few buses have been selected to wear attractive Poppy designs in commemoration of Remembrance Day.
Nike Hypervenom
A handful of buses have been wrapped with Nike Hypervenom adverts to promote the sports company's latest Astroturf trainers.
Asus T100
The Asus T100 is a convertible laptop, tablet and notebook and nine London buses wrap themselves with advertisements promoting this economical hybrid innovation.
Fossil Inc.
On first glance, you'd think fossil fuels are being advertised. However, it is actually for American designer and manufacturer Fossil who advertise their clothing brand on a couple of hybrid buses on route 94.
Power of Diversity
It's not only buses that are showing the innovation of London. Our city loves new ideas and the Lord Mayor's Appeal is trying to get everyone thinking creatively about our city's future by campaigning their organisation on three London buses for 2014.
Saxony - The Home of Christmas
Sponsored by the Winter Wonderland, five London buses were wrapped with advertisements promoting the German city of Saxony and its Christmas festivities.
Lucky New Year - Dodo.it
Italian accessories company Dodo wish passengers on eight London buses a Lucky New Year for 2014 as they advertise their jewellery charms which can be purchased from Harrods and Selfridges.
Amazing Thailand
Do you think Thailand's amazing? Three London buses think so this year, wearing the first advertisement wrappers to be introduced this year.
Karen Millen
Two London buses advertise Karen Millen, the female clothes designer shop.
Rio 2
A few buses advertise the sequel to animated musical comedy adventure film Rio a couple of weeks prior to cinema release date.
The Amazing Spiderman 2
A few buses advertise the sequel to superhero film The Amazing Spiderman a few weeks prior to cinema release date.
Selkent Centenary
An Alexander Dennis Enviro200 and Enviro400 were painted in the original Selkent liveries for the operator's centenary celebrations in May 2014.
City of Westminster College
VP568 (LK04 ELJ) and VP571 (LK04 ELW) are currently wrapped in advertisement of educational opportunities at the City of Westminster College.
Coca-Cola
Coca-Cola were advertised on a Borismaster for a short while in June 2014.
World Cup 2014
Around thirty Borismasters were given Adidas advertisement wrappers with significant football players' faces imprinted for the 2014 World Cup in Brazil.
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Wonderful New Gallery. I'm Glad you found the time to put something like this together
ReplyDeleteThank you EastLondoner! :)
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